Keynote
30–45 minutes
For chambers, Rotary clubs and business lunches.
Workshops & Speaking
The Unnecessary Cost of Competition Culture: How Every Business Creates Its Competitors, and How to Stop
Every industry benchmarks itself against itself. Owners study the leader, match the price, copy the bundle and repeat the same promises, then wonder why customers shop on price. In this interactive session, every owner in the room sees exactly where it happens in their own business, and learns how to stop.
Formats
Workshop
90 minutes
For business groups and associations.
Executive session
Half day
For CEO groups and leadership teams.
What your audience walks away with
- Where they create their own competition, seen in their own answers.
- What competing really costs: discounts, copied offers and marketing spend that tries to force a market.
- A first step out, and how to test it with customers they already have.