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What happens when a business stops competing with CompetitionProof™.
Everyone else competed on:
Price per gallon and service
They won on:
Kids' safety workshops for the moms who choose the fuel company
How they won:
Grocery-chain sponsors put 100,000+ flyers in shoppers' bags promoting kids' outdoor-safety workshops, and service sign-ups surged within a week.
Nearly doubled revenue in three years
Everyone else competed on:
Tax savings, bookkeeping services, quality, great fees
They won on:
A Financial Confidence Map that gave owners real relief from worry, and a monthly membership program
How they won:
Owners stopped comparing bookkeeping prices and started buying peace of mind, every month.
More than tripled, then sold
Everyone else competed on:
Chasing electrical projects for builders
They won on:
Solving ice dam problems in gated communities, a category of its own
How they won:
Built an ice-dam monitoring and melting system and took it where no one else was solving the problem.
Over $1 million in sales in under nine months
Dozens of other successful case studies available upon request
It's like kicking a goal in soccer again and again long before the defense shows up to block it.
John Miles, President, Putnam Fuel
Stopped competing on oil and service price. Child-safety workshops helped nearly double revenue in three years.
Darrell Johnson, Ice Dam Shield
Stopped chasing electrical projects for builders and became a new, high-demand category: solving ice dam problems in gated communities. No competition, and over $1 million in sales in under nine months.
Hady Makhmalbaf, CEO, MTZ Engineering Group
From an erratic $17–25K a month to a steady $50–60K within seven months by saying NO to the wrong projects and to competing on price ever again.
Dozens of other successful case studies available upon request
We'll talk, do a 1 minute exercise and go from there.
