We do the work. We prove the results. Then we make you a case study.
Marketing never creates new demand. It only activates it. When everyone in your industry runs ads, builds websites, and writes selling scripts with the same promises about quality, price, years in business, and special member programs and coupons or discounts, you get price wars, lost bids and survival mode. It costs time, money and energy.
CompetitionProof™ finds untapped demand and distinctions your competitors don't even know exist, so they become irrelevant... like they just moved away. They can't offer the value you now offer.
We look at where you're creating your competition with a “distinctions test” right on the call. Then, we share the 7 questions. You'll find it both shocking and refreshing. If we both feel like it makes sense for you, we discuss what working together would look like.
We go over a Phase One project to begin helping you become CompetitionProof.
Before anything changes, we measure where you stand: revenue, pricing, close rate and where your customers come from.
We use the New Demand FORMULA: Primary and secondary research digs into what your best buyers truly care about, the things no one in your industry is talking about. It's shockingly effective.
A working session with Nate built around seven questions you've never heard before.
What only you can offer, built from capabilities you already have.
Words that make the right buyers feel the difference before they ever call you.
We teach you how to prove it with real customers before you roll it out in your marketing and sales efforts.
Your team, or one of our trusted partners, puts it into action.
Results at 30, 60 and 90 days, against your baseline.
Your results become proof, with your permission.
When you need help putting it into action, we introduce you to trusted partners who do that work well.
Everyone else competed on:
Price per gallon and service
They won on:
Kids' safety workshops for the moms who choose the fuel company
How they won:
Grocery-chain sponsors put 100,000+ flyers in shoppers' bags promoting kids' outdoor-safety workshops, and service sign-ups surged within a week.
Nearly doubled revenue in three years
Everyone else competed on:
Tax savings, bookkeeping services, quality, great fees
They won on:
A Financial Confidence Map that gave owners real relief from worry, and a monthly membership program
How they won:
Owners stopped comparing bookkeeping prices and started buying peace of mind, every month.
More than tripled, then sold
Everyone else competed on:
Chasing electrical projects for builders
They won on:
Solving ice dam problems in gated communities, a category of its own
How they won:
Built an ice-dam monitoring and melting system and took it where no one else was solving the problem.
Over $1 million in sales in under nine months
You'll find it both shocking and refreshing.
*Get The Principles Quick-Guide when you book a call
